With a background in digital marketing and technology start-ups, I bring a distinctive blend of marketing analytics expertise and practical industry insights to my research and teaching.
As a researcher, I focus on customer engagement in digital environments, with an emphasis on Web3 and the role of immersive commerce in transforming how fashion brands interact with consumers. My research also explores entrepreneurship education, focusing on improving entrepreneurial outcomes among women students.
As an educator, I am dedicated to equipping students with cutting-edge digital marketing skills and fostering an entrepreneurial mindset that supports their professional development and career advancement.
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Is livestream shopping conceptually new? A comparative literature review of livestream shopping and TV home shopping research Journal of Business Research Ki, C.W., Chenn, A.S., Chong, S.M., & Cho, E.
Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption Journal of Retailing and Consumer Services Ki, C. W. C., Li, C., Chenn, A. S., Chong, S. M., & Cho, E.
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Blockchain Analytics for Fashion Marketing
Decentralizing Entrepreneurial Marketing: How Entrepreneurs Can Use DAOs as a Marketing Tool
Presented at the Global Research Conference on Marketing and Entrepreneurship
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The Hong Kong Polytechnic University, PhD, Fashion & Textile Business (Expected 2026)
Hong Kong Design Institute, Professional Dipolma, Fashion Design & Technology (Expected 2025)
Brigham Young University, MA, Mass Communication
University of Kentucky, BA, Communication
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